As anyone who has dipped a toe into digital waters will be only too aware, jargon and acronyms are everywhere.
And as a recent article by Business 2 community points out, it’s all too easy to get left behind in conversations where everyone seems to be speaking a different language.
So to help you get up to speed, we’ve put together a handy checklist of some of the most common terms that you might come across.
Of course, if you want to converse with professionals who won’t blind you with technical terms, you’re best off finding a company that simplifies things for non-experts in the field, such as Elevate UK, who specialise in providing London professional SEO services.
Short for Hyper Text Mark-up Language, this is the language used to create websites filled with images and text.
Search Engine Optimisation uses a variety of techniques to ensure that your website figures highly in the search engine rankings.
The number of people that have paid a visit to your website. Note that this refers to actual visits, rather than the number of visitors, so for one person constantly visiting a website, each interaction counts as one visit.
The Click Through Rate shows the number of people who have followed an online link, whether that occurred in an advert, in an email, or from another website.
PPC or CPC
The Pay Per Click, or Cost Per Click, is the sum that you pay each time someone clicks on an advert that takes them to your site.
This is the method by which computer browsers store various pieces of information from websites previously visited, making for faster downloads on subsequent visits.
A cookie is a small piece of code that is downloaded to your device when you visit a website. On your next visit, the website will recognise you and tailor its content accordingly, for a more personalised experience.
A conversion occurs every time a web visitor interacts with your site, whether that’s making a purchase, signing up to a newsletter, or downloading a white paper.
Computer Aided Design is a precise and accurate way of using computer software during the design process.
Computer Aided Manufacture utilises the precision of computers to create products and goods.