Your signage is important. It’s the first thing that people notice and remember about your business. You have to make sure that it stands out.
To ensure that your signage pops and leaves a good impression, you should work with a signwriter. A signwriter is an expert graphic artist that knows all the right techniques and uses all the right methods to come up with the best signage for your business.
But how do you choose one? Should you immediately hire the first signwriter that pops on Google search? Well, you shouldn’t.
Having a sign made is a big business decision and you should take it seriously. You should not instantly opt for the nearest or most affordable service provider as it can mean more damage to you and your business. In choosing the right signwriter, you need to consider four factors.
This post will make choosing easier for you as we’d enlist all four important factors that you should consider before hiring a signwriter. If you’d consider all the factors that we’d ask you to prioritize, you can be sure that you’d end up choosing the best signwriter that will bring more value to your signage investment and your overall business.
In choosing the best signwriter for your business, you should consider the following important factors:
1. Reputation of the company
When you are to invest in signage that can make or break your business, you should work with a reputable signwriting company.
But how do you know if a company is reputable? With the help of the internet, of course. Online reviews and recommendations of different businesses and products can now be easily accessed by everyone.
If you already have a signwriting company in mind, do a quick Google search on them. With just a click, you will have access to hundreds if not thousands of links to reviews, recommendations, and real customer accounts of experiences working with such a company. Reputable companies have numerous good reviews and glowing recommendations from past customers.
Go the extra mile and use the internet to your full advantage by checking the signages that they’ve already installed. Check out the businesses of the people that posted reviews and see if the company of your choice is any good. Reviews can only do so much so it’s best to check out actual results if you can.
2. Experience of the company
If you have no time to research online and you’re limited with your choices, you can easily pick the best signwriter if you’d consider years of experience in the industry. It’s your business here that we’re talking about and you wouldn’t want to entrust your branding, logo, and future business marketing materials to people who are still figuring out the signage industry. Your business is on the line so it’s best to work with experts.
Experienced signwriters have already worked with numerous clients and businesses. As they know everything about the industry, they can easily discuss options and materials with you. Their years of experience make them ultra-reliable as they have already mastered their craft. If you’re looking for signwriters Perth, you should check out Signarama. They have over two decades of experience in the industry so you can be sure that your business signage will be done excellently. With experienced signwriting companies like Signarama, you can be sure that your business is in good hands.
3. People’s recommendation
To hire the best possible signwriter for your business, you should also ask around. The easiest way to do this is by going around your neighborhood and checking installed signages. Take note of the ones that popped and got your attention. Talk to business owners and inquire as to the signwriters of the notable ones. This activity will make it easier for you to scout for signwriters that can truly understand the style and feel that you want for your signage. As you can conveniently take pictures of the signages that you want and go directly to the signwriters that make them, you can directly discuss your preferences with your business signage. References will help you and your preferred signwriter to meet in the middle when it comes to misunderstandings and confusions in style, design, and overall visual preferences.
4. Business equipment
The best signwriter for your business will be equipped with quality signage equipment. As you have no experience in the field, it will be hard and time-consuming to personally check and do comprehensive research on the best equipment in the industry. It’s a good thing that there’s a shortcut! The nifty thing that you could do is to check the actual signages that they designed and installed. Check if they’re of good quality. Observe if the material is top-notch and durable. Remember that your business signage will be out in the open 24/7 so it has to be built well and durable.
You can also simply contact your prospective signwriting companies of choice and ask about the kinds of equipment and materials that they use. The more durable their materials are, the better.
Never hurry your decision when choosing the signwriter for your business. Do good research and take note of the four important factors that we shared. Signages are not simple business materials. They are powerful and central to the future of your business as they can create lasting impressions on customers. Ensure that they create good lasting impressions by hiring the best signwriter.