Exhibition booth technology is vital for attracting and engaging attendees at your booth. Most exhibitors, however, have failed to get the most out of such technologies due to certain pitfalls that would have been easily avoided, if they knew how.
If you are considering using exhibition booth technology in your next tradeshow event, here are some of the common mistakes you must avoid to get the most out of the technology:
Shopping last minute
There are various types of display booth technology, and not all of them are suitable for your needs. It is imperative to do your research and find out the most suitable one for your products or services, and to source for them and get them tested for performance before the day of the event. Failure to do so may make you pick up on the wrong technology, which may turn out to be disastrous during the event.
Failure to confirm your display life cycle expectations upfront
There are exhibitors who need support for their products or services, not just during the event, but likely for a few months following the event. It is important to communicate this to your exhibition booth technology supplier so that they will incorporate that into the design, to avoid inconveniences during future displays, where you aspire to continue using the same technology.
Not being keen on the supplier quality
You may not be that tech savvy, but you should not fail to do due diligence to ensure that you are dealing with the right exhibition booth technology supplier. The best way to check them up is to read reviews from past clients to find out the kind of experience you can expect. Additionally, you can call some of their past clients and ask them about the quality of their work. Also confirm that they have the necessary licenses and certifications to provide the services, so as to avoid dealing with rogue suppliers in the market.