Productivity is among the vital drivers of business success. However, a lot of small and medium enterprises or SMEs can find themselves struggling with it. Some employees may find that their contribution to the daily operations of the organizations they serve have no impact on their money-making goals.
The ability to generate more income is considered the most critical impact of productivity. Therefore, it’s crucial for growing businesses to rethink their processes and come up with creative ways to increase their productivity levels.
SMEs are proving to be more adventurous with experimentation, especially when it comes to dealing with setbacks such as export controls which curtail production and cause businesses to lose in international trade. Their efforts have established smart strategies that more prominent companies can take a cue from.
Here are five strategies SMEs are using to effectively increase productivity:
1. Zooming in on online sales
Business experts are in agreement that any enterprise that doesn’t take advantage of the power of the Internet is not doing business well. The online realm presents the perfect opportunity to tap into a new market and globalize a brand.
Likewise, it is essential to take advantage of the market’s desire for convenience. This is undoubtedly the most important benefit people derive from shopping online, and no business should ever overlook how this convenience drives purchase decisions.
Therefore, paying attention to online transactions and marketing is an excellent strategy for increasing productivity and profits. But along with that, securing the complete process is a must. Online selling can never be successful without the participation of an international logistics expert.
2. Working only with top shipping or freight companies
Investing in the services of the most reputable air and sea freight companies, rather than companies offering the cheapest services, not only allows SMEs to ensure high-quality services for customers. It also helps them gain peace of mind that their products for delivery meet the strict requirements and regulations for both domestic and international shipping.
Indeed, paying a premium for air or sea shipping to Australia, Singapore, Germany, or the UK (and virtually any other country you aim to reach) generates a more positive response from the business’s end-users due to the assurance of accuracy and quality. This, in turn, ensures customer loyalty.
3. Focusing on repeat customers
A study conducted by a famous appliance store in Tokyo determined that despite the strong demand for more affordable products, there are customers that would rather pay more at a higher end store for consistency.
If they are confident that they can get the same items for the same price every time for the same brand of service, a steep price is a non-issue.
Businesses that want to ensure repeat customers should take this into consideration and learn to be more consistent with their brand of customer service. After all, it’s not just products that today’s consumers want, but a positive buying experience as well.
4. Providing strong after-sales services
After-sales services include keeping track of customers’ purchases and making sure that repairs and replacements can be provided conveniently. When properly delivered, these never fail in creating loyal customers.
Discriminating consumers are always looking for businesses that offer something more than a good product. Even if such consumers are outnumbered by typical bargain-hunters, taking measures to protect their loyalty to your brand, compared to accommodating deal-chasers, proves to be more rewarding for your company.
What’s more, active after-sales services offer businesses new sale opportunities from their loyal clientele.
5. Having a smaller staff that is reliable and consistent with performance
The main idea here is that big numbers do not determine quality. Who needs a large staff if the majority of these individuals are not efficient? Training and maintaining a smaller high-performing team is more beneficial for SMEs.
A reliable employee with a helpful and positive disposition is always worth more than several workers who dilly-dally with tasks and complain frequently.
Therefore, instead of hiring more people, the focus should be on training employees with the right attitude for optimum efficiency, investing in a high-tech scheduling system, and making sure that these prized workers are happy with their job.
Boosting productivity may require breaking some norms, but if these new strategies work, SMEs can also strengthen their position in their industries and even outperform their fiercest competitors.
As Chief Product Officer for Shipa Freight, Paul Rehmet is responsible for translating the vision of Shipa Freight into an easy-to-use online freight platform for our customers. Formerly Vice President of Digital Marketing for Agility, Paul managed Agility’s website, mobile apps, content marketing and online advertising campaigns. In his 25 year career, Paul has held various technology leadership positions with early-stage startups and Fortune 500 companies including Unisys, Destiny Web Solutions, and US Airways. Paul has a Masters in Software Engineering from Carnegie Mellon University and a Bachelor of Computer Science from Brown University. Paul is based in Philadelphia.