It takes a lot of hard work to get a business up and running. Once your doors are open for business, however, a new challenge begins – getting customers through the door. You can have a great product or service to offer, but without regular foot traffic, your business won’t survive. The more people you can get coming through your doors, the more opportunities there are to generate leads and sales.
But how do you accomplish this? Whether you’ve just launched your grand opening or you’ve been in the business for some time, these tips will certainly help you increase foot traffic to your location.
Make Your Store Front Stand Out
When you stand outside of your business does it entice you to enter? Does the outside compel you to want to learn more about what’s on the inside? Your storefront serves as the first impression for passersby. If what they find peaks their interests, chances are they’ll stop in to learn more. However, if what they see is plain, uninviting, or unkempt, they’ll likely go elsewhere.
For starters, make sure that your property premises are spotless. Have the grounds swept, garbage removed, windows cleaned, and paint redone if necessary. Then, you can work on adding things for appeals like neon signs, photographs, and promotional offers.
Interior Design and Layout Matter Too
If someone were to stroll past your shop window and peer in, would they be amazed by what was there? Or would they run the other way? Remember, until you develop a solid customer base and positive image for your brand, appearances are everything. So, you need to invest in creating a comfortable and attractive environment in your store that encourages people to come in.
Let’s say you were the owner of a massage parlor. You’d want your visitors to feel like they’re in a calm, relaxing, and inviting environment. Going with soft wall colors, water features, dim lighting, candles, plants, and comfortable furniture would be ideal. You can invest in equipment like a high-quality stationary massage table and chair for customers to see and want to try out instantly. When you’re dealing with a hectic lifestyle and walk by to see a quiet, serene, comfortable, and inviting massage parlor, you may be inclined to stop in for a quick rub down.
Build a Strong Internet Presence
Though you have a brick and mortar location everything is digitized these days. You’re not going to get very far if you don’t have any visibility on the internet. Prior to conducting business with most brands consumers are quick to do online research to learn more about what the brand has to offer. If they can’t find you, they are more skeptical of your legitimacy and the quality of service you can provide.
There are a lot of ways to develop a strong online presence, but it’s best to start with a company website. Create a website the reflects your brand and provides consumers with detailed information about your brand and the services you offer. Once you have a quality company site, you can begin creating profiles on social media. There, you can interact with online users and learn more about your target audience. This information can be used to develop marketing campaigns and sales strategies for getting new business through the doors.
Without regular foot traffic to your commercial property, the success of your business hangs in the balance. Once those doors are open to the public it becomes imperative for owners to continually develop new ways to keep their target audience interested in spending money at their location. Keeping a clean and attractive storefront, maintaining a comfortable interior design, and developing a strong online presence will help you with accomplishing that goal.