In the growing world of online retail, it’s getting harder for bricks-and-mortar stores to be seen and heard. It isn’t, however, impossible. In fact, there are lots of ways you can promote your brand in a physical store.
1. Use Your Staff Well
An advantage physical stores have over online ones is that they have staff able to meet and greet customers and help them out with any questions or queries they have. Make full use of this advantage by ensuring your staff are knowledgeable about the products they sell, passionate about what they do and act as brand ambassadors.
2. Making Shopping an Experience
Make your store not just a place to shop but also a place to get more out of the shopping experience by offering your customers something they couldn’t get from an online shop. If you are selling kitchenware, for example, offer some free in-store cooking classes for people who purchase particular items or spend over a certain amount.
3. Create a Great Atmosphere
While you’re thinking about the shopping experience, think about the atmosphere of your store. How do people feel when they walk in the door? A store’s design goes a huge way to creating a good shopping experience for your customer, from the layout to colour scheme and the in store media, such as that offered by https://moodmedia.co.uk/in-store-music-for-business/, that you use.
4. Don’t Forget About Digital
While this article is focusing on physical stores, that doesn’t mean you should forget about digital marketing and how this can be integrated into a bricks-and-mortar space. You might want to use QR codes, for example, on signage or encourage customers to post about their shopping experience on social media.
5. Go to Your Customer
With physical stores, you’re in a position of having to wait for customers to come to you. You can make it easier for them, though, by setting up pop-up shops in towns that you don’t already have a store in, raising awareness of your brand and creating new customers during peak shopping periods.
Not all of these ideas will work for every store, but they are a great place to start when you’re looking to showcase your brand and are well worth a try.