There are a lot of lawyers who practice in the area of Plaintiff Personal Injury Litigation in Canada. But not everyone has the same amount of reach. The claim can be expounded with the example of the face of the personal injury law firm Diamond & Diamond. While the field of law has become immensely competitive in recent years, the managing lawyers of the law firm and the firm itself have taste success in the area of their expertise consistently. And the managing lawyer of the firm is none other than Jeremy Diamond Lawyer.
Jeremy graduated with a bachelor degree in Arts and went on to receive a Juris Doctor. Ever since that he has been practising personal injury law in Canada. He is very famous in his place and is a member of several professional organisations that are listed below.
- Canadian Bar Association
- Law Society of Upper Canada
- American Bar Association
- State Bar of Florida and
- Ontario Trial Lawyers Association
Marketing strategy and brand penetration:
Jeremy is widely known for his activities in law and the success of his reach among people is attributable to the marketing strategy he adopts. His marketing campaign is so aggressive that his brand has become a household name in places near Ontario. Of course, it is no wonder considering the fact that his face appears on bills and notices on cars, vans, boards, banners and let alone on the top of urinals. Jeremy Diamond Lawyer has adopted a marketing strategy on multiple levels with a mix of Ad campaigns and other marketing techniques. He is credited with identifying different methods of bringing fame to his firm in spite of a stiff competition. In the early days, Canada had a relatively lesser number of firms battling it out in the law market. But when there was a spurt in accidents and incidents related to harassment by insurance agents, Jeremy resorted to making a business out of the opportunity.
He started a campaign in which personal injury lawyers were portrayed as heroes while Insurance agents took the brunt of the campaign. Soon many others followed suit and his firm gathered a lot of clients. Later he resorted to radio broadcasting to increase his client base. During the same period, his firm Diamond & Diamond spread its presence in various other cities and opened its branches in places where other firms had not bothered to show presence. As a result, the firm was able to increase its loyal client base further. After that, he and his expert advertisers recognised other platforms for advertisement and succeeded in advertising in digital media and the internet. Also, he has been instrumental in his firm’s success by implementing SEO techniques to get higher rankings in search engine results. He and his firm are known to treat their clients with care and provide assistance and advice which has resulted in him getting very popular with good reviews and ratings.