While it is true that we are living in a digital age, print is not dead. It may no longer be as lucrative as it used to be, but it is still an effective means for marketing, especially for businesses that are looking for cost-effective ways to promote their products and services. No wonder, businesses providing print solutions like JJBender.com are still popular.
It is Cheap
The best thing about print marketing as a non-traditional form of advertising is the fact that it is practical in terms of cost. You do not need to have the luxury of financial resources. Instead of buying, you can purchase used wide format equipment and other printing essentials from JJ Bender. This equipment can be used for many years to produce your materials.
It Provides Tangible Output
According to research, it is easier for people to remember something if they interact with it. With this, whether they are browsing magazine or unfolding brochure, there is an interaction and hence, it will create more impact to the reader. Plus, prints are long-lasting, so as the message that it carries. This also means that the exposure will be unlimited.
It Drives Action
In one research, it has been noted that 65% of print readers take an action after viewing an ad. This explains how effective print is in being able to grab the attention of the target market. Hence, it will be an effective form of marketing and can influence the profitability of a business. To drive action, however, the content must be well-curated and must be able to appeal to the reader.
Increasing Effectiveness of Print Marketing
Now that we know some of the best benefits of using print as a medium for marketing, this next part will tackle some of the tips on how it can yield the highest level of success.
For print marketing to be effective, one of the most important is to know your audience. This will provide a good starting point. Learn about their interests and behaviors so that it will be easier to determine how to make print materials that they will notice.
You should also consider working with professionals, especially those who have knowledge in design. They will have an understanding of what you want and they can translate it into a printed output that will grab attention.
To add, you need to be clear with your copy or with your message. Think of what you want so that you can craft the right message. You have to determine your goal so that you can create printing materials that can help in the achievement of your objectives.
Even with the emergence of new forms of marketing, such a social media, it is wrong to assume that print is dead. Given the fact that it is cost-effective and has a direct impact on the target market, businesses must still rely on such an avenue to reach their customers and to send their message.