For a business to remain efficacious is a market that is highly competitive, it needs to be ever-changing. It needs to adopt the current trends and show its willingness to go with the flow. With this, in the rest of this post, we will have a brief look at the future direction of today’s businesses to provide you with a glimpse of where they are heading.
Greater Emphasis on Eco-Friendly Practices
Green is in. This is already an apparent trend today, but it’s expected to become bigger in the coming years. Companies like Wellness Within Beauty are realizing this truth, which is why they are offering not only effective products but also ones that are made using natural and organic ingredients, which promises to deliver results without negative effects.
Different companies have their ways of being eco-friendly. Those in the field of cosmetics are introducing plant-based skin care. Those in the food business are using organic ingredients. Those in the manufacturing sector are using renewable energy sources.
Heightened Importance of Social Media
While many businesses are already using social media in their current strategies, it’s predicted that in 2018, it will become more popular. Entrepreneur predicts some of the social media trends in 2018 and such include the use of augmented reality, continued rise of influencer marketing, expansion of live streaming, and stronger governance policies for social media platforms. It’s anticipated that there will be stricter government rules concerning the use of social media to ensure that it will be used for the greater good.
Rise of Collaboration an Inclusion
In one article from Forbes, it has been asserted that empathy is the new black. More than just being eco-friendly, it’s expected that businesses will also be more collaborative and inclusive. One of the ways to do this is to treat everyone as a customer, including those inside and outside the organization. This will also allow companies to connect to their market in a deeper level, making marketing more personal. Organizations need to be more creative to make customers feel that they are part of a brand.
In the current business landscape, it’s not enough to be smart. The more important thing is to become emotionally-intelligent. Emphasis is no longer just on the what, but on the why and who. Entrepreneurs will be challenged to create strategies that will allow them to make an emotional connection to their target market. It’s also believed that if the customers are emotionally-connected, their value is twice than that of the customers who are merely satisfied. Because of this, they will buy more and visit more frequently, making them more profitable.
Year after year, there are trends that force businesses to change, or else, they will end up being left behind by their competitors. In the coming years, the things mentioned above will become more apparent, which can be simply summed as having a greater emphasis on what the customers want.