Are you having trouble getting eyes to your website? You and just about everyone else. 91% of web pages see no form of organic traffic from Google.
So what’s the secret to a higher search ranking? Creating fantastic, organic content.
Here’s a quick summary on the importance of SEO optimized content, as well as a few tips you can use to beef up your content strategy.
Why Is SEO Optimized Content Important?
Optimizing content for search engines is important for several reasons.
For starters, it’s important to understand how much traffic search engines receive.
Google alone processes around 3.5 billion searches each day. Consumers rely on search engines for viable information about future purchasing decisions, so having your content front and present could influence their choice.
While optimization alone isn’t enough for a great marketing campaign, creating fantastic content can ultimately affect other aspects of your marketing strategy. This theory, known as the four pillars marketing philosophy, posits that lead generation, optimization, retention, and online branding are all of equal importance.
According to the four pillars theory, each of the four tentpoles needs to work together to serve your company’s overall goals and when used together, strengthen one another.
How to Optimize Your Content
Whether you’re looking to pick up the slack on your current marketing strategy or you’re planning to start fresh, you’ll need to know how to optimize content.
Follow these basic tenents to create original content that your audience — and your favorite search engine — will love.
Research Relevant Keywords
SEO and keywords go together like peanut butter and chocolate. When choosing the right keywords for your content, it’s best to consider the following criteria:
First, make sure it’s relevant to your topic, marketing goal, and brand. If it ranks well on Google Ads but doesn’t fit the topic at hand, don’t expect brownie points from Google.
Next, make your keyword choices natural. Keywords need to flow as they would in an actual search query, so don’t bother mashing multiple high-ranking words into one phrase.
On that note, don’t forget to optimize for voice search. Estimates claim that 111.8 million people use a voice assistant like Siri or Alexa at least once per month, so choosing keywords that work when phrased as questions is a must.
Make It Scannable
It’s no secret that people’s attention spans are getting shorter all the time. As a result, you’ll need to create quick content that gets to the point.
Moreover, make sure that your readers can get the main ideas of your content by skimming.
Headers tend to be the easiest way to do this. Go back and look at each header in this post. Notice how it more or less sums up the text below.
Link Building: The Missing Link
Content optimization is about more than text. Search engines need to see that you know what you’re talking about.
While establishing authority comes in time, adding links (both internal and external) to back up claims and sources can give you a nice little boost in the SERPs while you build your content library.
Look for sources that aren’t in direct competition with your business, such as academic journals.
A Guide to SEO Optimized Content
Creating SEO optimized content isn’t enough to skyrocket your site to the top of Google alone, but it can certainly help. Follow these tips to generate more traffic.
And if you’re interested in learning more, be sure to check back with our blog.